Project: Brand Identity
Client: FIFA World Cup
Exploration Process
Illustrator | Photoshop | Procreate | InDesign
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UNITED26, is based on three countries that will become ONE to shot this awesome soccer festival in 2026. The totem pole is a unique, hand-carved monument created by Native Americans from Canada through Mexico. It portrays family legends and lineage, spirituality, sacred or mythological beings, and important cultural animals, people, or events. Totems acre carved out of large, tall, and straight-trunked trees and painted with vivid colors. this is the inspiration behind the United26 United26 FIFA World Cup™.
Logo process | Time-lapse
Book | Ticket Box | Posters | Stadium Flag