Project: Festival Design
Client: Hispanic Heritage Food Festival
Illustrator
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The graphic for the 3rd Annual Hispanic Heritage Food Festival in Fernandina Beach uses a colorful and dynamic typographic design to capture attention and convey the spirit of the event. The bold, geometric shapes and bright, saturated colors represent the energy and diversity of Hispanic cultures, creating a modern, festive atmosphere. The custom modular typeface, designed from repeated geometric shapes, adds to the playful and contemporary aesthetic. This unique font allows for flexibility in form, with each letter becoming a distinctive combination of elements, much like the blending of cultures celebrated at the festival. The varied fonts and layered text create a sense of movement and excitement, inviting viewers to join in the celebration. Key event details, such as the date, time, and location, are highlighted in a clear, easy-to-read format, ensuring the information stands out amidst the vibrant design. The inclusion of event features like live music, a domino contest, and the family-friendly atmosphere is emphasized with distinct color bars, reinforcing the welcoming and inclusive nature of the festival.
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